Multi-Platform Mock Ads Gallery
Premium Creative Direction Across 8 Digital Platforms
Purpose-driven messaging highlighting local impact and community protection
Meta, LinkedIn, YouTubeHumanized storytelling revealing the person behind the uniform
TikTok, Instagram, ReelsPrestige and tradition emphasizing training excellence and career growth
LinkedIn, YouTube, Meta1,080 x 1,080px (1:1) | Budget: ~CA$14,000
Headline: "Your city needs you. Join Calgary Police Service and build a career that matters."
Body: "Competitive pay, world-class training, and the chance to make a real difference in your community every single day."
CTA: Apply Now
Headline: "More than a job. A calling."
Body: "See what it takes to wear the badge. From fitness to friendships, discover what CPS really looks like."
CTA: Learn More
Carousel Cards: Career Pathways (Patrol → Detective → Leadership)
Body: "Structured advancement, continuous training, and the honour of joining Calgary's most respected institution."
CTA: Explore Careers
1,080 x 1,920px (9:16) | Budget: Included in Meta
Format: Vertical Story (9:16)
Message: "Day in the Life: Morning PT → Patrol → Community Engagement → Family Time"
CTA: Swipe Up to Learn More
Format: Reel (Trending Audio + Fast Cuts)
Message: "Officer's Glow-up: Week 1 vs Year 5"
Length: 15-30 seconds
Format: Vertical Story
Message: "Protect What You Love. Serve Your Community."
CTA: Apply Today
1,200 x 627px (1.91:1) | Budget: ~CA$10,000
Headline: "A career built on purpose and professionalism."
Body: "CPS is seeking experienced professionals ready for their next chapter. Structured leadership pathways, continuous development, meaningful work."
Audience: Job titles (Analyst, Manager, Coordinator), 5-10+ years experience
Headline: "Leadership starts here."
Body: "From patrol to specialized units, CPS invests in your growth. Explore career pathways for ambitious professionals who lead with integrity."
Format: Native Lead Gen Form (lower friction)
Headline: "Your experience matters. Leadership starts here."
Target: Military veterans, service professionals
Body: "Transferable skills. Continued service. Camaraderie. Pension stability."
1,080 x 1,920px (9:16) | Budget: ~CA$8,000
Caption: "Day 1 vs Year 5. The glow up is real. From recruit to detective — this could be your journey."
Style: Raw, unpolished, trending audio, fast cuts, text overlays
Target: Age 18-30, Gen Z talent
Caption: "Training montage: PT, marksmanship, tactics. This is what commitment looks like."
Format: 15-30s vertical video
Music: High-energy licensed audio
Caption: "It's not just a team. It's a family. See what CPS brotherhood looks like."
Style: Team moments, camaraderie, behind-the-scenes
Hook: First 3 seconds: "Why I joined CPS at 24..."
1,920 x 1,080px (16:9) Skippable & Bumper | Budget: ~CA$10,000
Title: "What It Means to Serve - Calgary Police Service Recruitment"
Duration: 30 seconds (skippable after 5s)
Style: Cinematic, authoritative, city landmarks, tradition of excellence
Hook: "First 5 seconds must answer: Why watch this?"
Title: "Join Calgary's Finest"
Duration: 6 seconds (non-skippable)
Format: Cinematic cutdown for remarketing
Message: Brand recall + quick CTA
Title: "More Than a Badge - Your Story"
Sequence: Awareness → Consideration → Conversion
Duration: 15s each version
Strategy: Serve engaged viewers with progressive messaging
Multiple formats: 300x250, 728x90, 970x250 | Budget: Included in Reserved
Pillar: Serve Your City
Headline: "Your City Needs You"
Body: "Join Calgary Police Service today"
Pillar: Calgary's Finest
Message: "Excellence in Training • Career Growth • Community Impact"
Pillar: Beyond the Badge
Message: "More than uniform. A community of professionals."
Dynamic text ads targeting high-intent keywords | Budget: ~CA$5,000
This comprehensive mock ads gallery demonstrates platform-native creative direction across 8 digital channels, aligned with three core messaging pillars: Serve Your City, Beyond the Badge, and Calgary's Finest.
8
Platforms Covered
12+
Mock Ad Concepts
3
Core Messaging Pillars
4
Persona Segments